HOME » Hot Features » Other Features » Product Profile - FIJI Water
It has become accepted wisdom: drink at least eight glasses of water a day. Celebrities and stars swear by it, and models strut along the streets carrying bottled water as the latest accessory.
More than 70 per cent of the human body is made of water. We need water to function and the water we drink needs to be pure for us to be able to stay away from waterborne diseases. We all know it is good for our body but not many of us drink enough every day. If you are one of those people that don't drink enough water because you find it tasteless here's some news. It is possible to taste the difference among bottled waters.

Importance of Minerals
Wine connoisseurs are very particular about their wines; wines produced from adjacent vineyards can have very different tastes. Water, like wine, also gets its taste from its surrounding terrain. Just as soil and the natural resources surrounding an aged vine can impact a wine’s bouquet and body, water is impacted through naturally occurring minerals, which create a soft, smooth taste. Now doesn’t this sound more like wine than “plain water”?
While red wines provide antioxidants that keep you young, natural mineral waters benefit your body like no other liquid in the world. Did you know that inadequate intake of magnesium is thought to contribute to disorders such as osteoporosis, hypertension and atherosclerotic vascular diseases?
A lot of water purifiers these days destroy these essential minerals present in water. As a result, the water you get is actually too pure to drink. Imagine drinking water from a science lab. Delicious.
As a result, many water companies try to put the minerals back into the distilled water through mineral revitalization water purification systems. As the name suggests, these systems re-mineralize water after it gets purified. So while it does make the water “healthier”, the process wastes a lot of water, consumes a lot of time and is costly. If done incorrectly the water may even be bad for you.

Natural Mineral Water
It makes more sense to drink naturally-occurred mineral water that provides significant amounts of calorie-free magnesium and other important minerals. Among all the brands, FIJI® Water has the softest taste and fans include Justin Timberlake, Christina Aguilera, Cameron Diaz, Keanu Reeves and Nicole Kidman. And we all know that only the best will do for celebrities.
FIJI Water originates from a remote, natural source on the Fijian islands of Viti Levu in the South Pacific Ocean. With a population of less than a million, Fiji is one of the most protected places on earth. The source is located at the very edge of a primitive rainforest, hundreds of miles away from the nearest continent. Drawn from an artesian aquifer deep below the Earth’s surface, the purity of the water is unmatched.

Moreover, it filters through volcanic rock for hundreds of years, and is abundant in silica, magnesium and calcium, making it the finest water in the world.
FIJI is the Purest
The most impressive thing with FIJI Water is that it is “untouched by man”. How, you may ask. The unique bottling process allows the water to be extracted from the underground aquifer through a sealed system that delivers the water directly into each bottle.

Due to the purity of the water, drinking FIJI Water when dining makes a lot of sense. Its purity cleanses the palate, which means it will not taint varietals of fine wine or interrupt the delicate flavors of the food. Discerning venues and chefs select only the best, so consider yourself in expert hands when you find FIJI Water as part of their offerings.
In Hong Kong, FIJI Water can be found at prestigious hotels such as Four Seasons, Island Shangri-La, Conrad, Langham Place, The Peninsula and InterContinental, where it is also available at NOBU. It is also available for retail at premium grocery stores such as City'Super, Great Food Hall, Taste, Gourmet, Three Sixty and a variety of natural and organic food stores across the island. In Macau, FIJI Water can be found at Wynn Macau, The Venetian Macao and Hyper Gourmet. It is also widely available in the UK, Canada, Korea, Taiwan, Singapore, Australia and soon, Japan.
WOM guide