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A chic New York-Style restaurant and bar has transformed the SoHo landscape and social scene. Bustling since it opened in early July, RED SoHo brings Pure Dining's infectious philosophy of "Work Hard, Play Hard" to the other side of Central. It has quickly become a hip hotspot to eat, drink, see and be seen. 

Whether you are looking to enjoy a casual lunch, a relaxed dinner, brunch with board games and tableside carved roast, cocktails as you dance the night away, a stylish place to watch an international sporting event, a unique space to hold a private event, or a coffee as you browse the net, RED SoHo is the city's newest it-spot.

World Fusion, New York-Style

At the core of RED SoHo's eclectic menu is 'world fusion' with a distinct American influence. The New York-style portions will gratify even the hungriest diner and many items are specifically created for family-style sharing. 

Signature dishes include King Scallop Ceviche, Asparagus Panzanella Salad; the RED Reuben, Truffled Mac and Cheese, Buttermilk Fried Chicken, New York Strip Steak, Côte de Boeuff, Italian Sausage and Mixed Pepper Pizza, Hebrew National Hot Dogs, Strawberry Shortcake with Mascarpone Mousse, and Chocolate Layer Cake.

The menus offer some healthy options with an abundance of hearty favourites that may have you hitting the gym to work off the calories, but well worth it.

Many Menus

The Snacks Menu, features light bites that range from Pizzas to Quesadillas to Sliders, Popcorn Shrimp with Chipotle Mayonnaise, and our house specialities: Hebrew National Hot Dogs and the RED Reuben sandwich, to satisfy the munchies with finger-lickin' goodness. Wash it all down with a glass of wine from the extensive wine list or choose a signature juice of the day as the healthy option.

Always fresh, always changing, the Monday-Friday Set Lunches are the perfect 'no-brainer' to a scrumptious meal without having to mull over the menu. It offers some of the best value-for-money dining in the area and is already the preferred lunch spot for the discerning diner. A two-course lunch starts at $88, with add-on desserts from $28. Grilled Chicken Breast with Seasonal Vegetables and Thyme Glaze, Penne Pasta with Crispy Bacon and Wild Mushroom Sauce, and Pizza of the Day are some of the featured choices. Another bonus — a vegetarian dish is always provided in the selection of mains.

The extensive Day Menu boasts many of the signature dishes that represent culinary New York infused with world influences, resulting in no-holds-barred heartiness and generous portions of sandwiches, steak, salads, seafood, pastas and more. 

On the weekends, the Brunch Menu caters to diners wanting to indulge in that exquisite time in between breakfast and lunch when literally anything goes. Discover distinctively different salads or hearty main courses. An unexpected treat is the tableside carved roast, while traditionalists can rejoice in classic brunch favourites such as Eggs Benedict, Blueberry Pancakes, and the RED Big Breakfast, all perfectly suited to the DIY Bloody Mary bar. Settle into carefree weekend mode with board games, cards, newspapers and magazines on offer.  

Everyone loves afternoon tea, and RED SoHo's Afternoon Tea Menu proves that decadence is wonderful in delicate portions. Lovely mini-sandwiches, cakes, and scones with cream and jam, are served on a 3-tier silver tray, with cuppa after cuppa of organic loose-leaf tea. A wickedly delicious meal in between meals!

Dinner is to be relished at leisure, and the ample choices take the meal blissfully from appetiser to main with enticing aromas and flavours. Signature dishes and those designed for sharing are highlighted on the Dinner Menu, such as Côte de Beouff, Australian Rack of Lamb and Roasted French Grade Whole Chicken Marinated in Garlic and Rosemary. Pair it with a signature cocktail such as the 'RED Refresher' - Svedka Citron, Fresh Strawberries and Lemonade, or the 'Blue Cheese Martini' - stuffed olive with blue cheese in a Martini.

All things sweet are served in scrumptious abundance with the Dessert Menu. No teeny-tiny slivers of cake here — Pecan Pie, Strawberry Shortcake, Chocolate Layer Cake...la dolce vita in NY-style portions baby!

RED SoHo is also an ideal place for the whole family. That's why the Children's Menu features delectable items catering to the kiddies for fun and easy eating. Tempting delights include Mini Burger, and Macaroni and Tomato Sauce. Colouring pages are provided to foster creativity during the culinary experience!

For full menus, please visit - www.pure-redsoho.com/en/hongkong/cuisine/food.php

A Stylish, Funky Interior

No detail was too small when considering the interiors of RED SoHo. The result is a contemporary chic restaurant cum bar with a warm, comfortable and inviting atmosphere, finished in stylish and timelessly clean lines. Ambience is heightened with rich, dramatic lighting to complement the natural daylight that floods into the restaurant via the floor-to-ceiling windows above the mid-levels escalator.

A stylish black-and-white floor-to-ceiling supergraphic greets guests at the entrance. Inside, the main dining room resonates in rich, wood flooring punctuated with sleek black glass pillars. Chocolate brown banquette seating is positioned in between pillars, while marble tables and white leatherette chairs fill the spaces on either side.

Bold RED accents throughout add vibrancy to the space, including red alabaster light fixtures that emphasise the clean symmetry of the interior’s lines. Red glass walls behind the bar and wine cabinets are backlit, enveloping the restaurant in warm luminescence at night.

At 5,000 sq-feet, RED SoHo is the district’s largest restaurant. It accommodates up to 120 diners in the main area, 15 along the bar and up to 40 guests at the back bar, ideal for cosy, intimate gatherings. 

Entertainment and Promotions

RED SoHo is more than just a restaurant. Stop by for daily Happy Hour or stay after-hours to enjoy the smooth grooves of a live DJ every evening — resident DJ Gruv hits the decks Thursday to Saturday nights with his eclectic, mash-up style. 

Complimentary in-house Wi-Fi makes it a functional yet fashionable venue for catching up on your online social life or holding business events and meetings. 

RED SoHo is also equipped with two large plasma TV screens for excellent viewing of live sports events.

Ongoing promotions include “Merry Mondays” — 25% discount for Pure Cardholders throughout the first day of the week; “Happy Hour” — complimentary canapés and special prices for selected drinks; and "Tri Nations Rugby Promotion" — live broadcast of all games and Stella Artois at only $35 on match days.

For more information, please visit - www.pure-redsoho.com